FOR IMMEDIATE RELEASE:

DANGER, WILL ROBINSON! NEW LINE TELEVISION AND ALTOIDS PARTNER FOR CLASSIC 'LOST IN SPACE' AD CAMPAIGN

New York, NY, May 6, 1997 - New Line Television and Altoids have partnered for an innovative advertising campaign featuring the classic Lost in Space Robot and "the curiously strong mints". The program, which launches this week, will include outdoor billboards, print advertising, and postcard displays. The ads will feature the headline "Danger, Will Robinson!" in a tongue-in-cheek reference to Altoids' powerful flavor.

The unusual campaign leverages the pop culture appeal and renaissance of Lost in Space. While the Altoids partnership focuses on the Robot from the classic 1960s TV series, New Line is developing new Lost in Space properties, including a feature film in Spring, 1998 and an animated series in Fall, 1998. New Line Television will create distinct licensing programs based on the classic series, the motion picture, and the animated series.

Said Chris Russo, Executive Vice President, Franchise Programming & Marketing, New Line Television, "The Altoids brand is the perfect fit for 'Lost in Space.' Combining a pop culture icon like The Robot with Altoids' hip, creative advertising will result in a campaign that appeals to baby boomers and young adults."

According to Mark Sugden, Marketing Manager for Altoids, "Our advertising has focused on Altoids' quirky, off-beat personality. The 'Lost in Space' tie-in was a great opportunity for us to create yet another "curious" execution to our award-winning campaign." The ads were created by Chicago-based Leo Burnett, the advertising agency for Altoids.

In addition to the Altoids partnership, New Line recently announced that Trendmasters has been selected as the master toy licensee for Lost in Space. According to David Imhoff, Senior Vice President, Worldwide Licensing & Marketing, New Line Cinema, the companies will create and market an extensive toy line based on the New Line Cinema feature film, scheduled for an April 3, 1998 release, as well as the classic 1960s television series.

Production has already begun on the Lost in Space feature film, a science-fiction adventure about a family's intergalactic voyage aboard a sabotaged spaceship. Starring Gary Oldman, William Hurt, Matt LeBlanc, Mimi Rogers, Heather Graham, Lacey Chabert, and Jack Johnson, the motion picture is directed by Stephen Hopkins and written/produced by Akiva Goldsman. Inspired by the television series which has become a worldwide phenomenon, Lost in Space remains faithful to the original characters while incorporating a contemporary storyline that stands alone as a bold new family adventure. Featuring more than 650 computer-generated visual effects (nearly twice as many as Jurassic Park), Lost in Space will be populated with otherworldly creatures and high-tech robots from Jim Henson's Creature Shop.