FOR IMMEDIATE RELEASE:

NEW LINE CINEMA SELECTS TRENDMASTERS AS MASTER TOY LICENSEE FOR 'LOST IN SPACE' FRANCHISE

New York, NY, April 29, 1997 - New Line Cinema has selected Trendmasters, Inc. as the Master toy licensee for the Lost in Space franchise. The companies will create and market an extensive toy line based on the New Line Cinema feature film, scheduled for a April 3, 1998 release, as well as the classic 1960's television series. The announcement was made today by David Imhoff, Senior Vice President, Worldwide Licensing and Merchandising for New Line Cinema and William DeWayne Booker, Senior Vice President, Marketing and Licensing, Trendmasters.

Trendmasters, the Toys "R" Us vendor of the year in 1996, will produce an extensive line of toys based on the Lost in Space feature film. This line will include action figures, playsets, vehicles, accessories, and other items. These toys will convey the action, adventure and special effects that characterize the Lost in Space motion picture. Extensive television advertising, promotions and special events will support the toy program. Trendmasters' previous product lines include toys based on ID4-Independence Day, Mars Attacks, Godzilla, Battlestar Galactica and Extreme Ghostbusters, among others.

As another component of the partnership, Trendmasters will create a classic Lost in Space toy line based on the 1960s TV series and characters. Some of the toys, including "The Robot," will be available in 1997, marketed primarily to baby boomers and collectors. Other classic characters, vehicles and action figures will be marketed in 1998.

Said David Imhoff, Senior vice president, worldwide licensing and merchandising at New Line Cinema, "We believe that Trendmasters possesses the qualities necessary for success in this highly-competitive marketplace -- an outside-the-box creative approach and long-term brand commitment. Their proven expertise, especially with regard to science-fiction/fantasy brands, will enable us to develop never-before-seen toys and features."

According to DeWayne Booker, senior vice president of marketing and licensing at Trendmasters, "Lost in Space is a unique opportunity for Trendmasters to create toys that will bring to life a collection of classic character images with which we all grew up. We are very excited about the potential to apply our light, sound and motion special effects to a Lost in Space toy line. We believe strongly that Lost in Space the movie and the resulting entertainment properties will create a legacy that will grow for years, and we are happy to be a part of creating that legacy."

In addition to a multi-faceted Lost In Space licensing program, New Line Television recently announced a Lost in Space Animated TV Series for 1998. Said Robert Friedman, President of New Line Television & Licensing, "The toy line and animated series, propelled by a big event motion picture, support our strategy of building Lost in Space into an important entertainment franchise. We're pleased to have Trendmasters as our partner and look forward to announcing additional licensees in upcoming weeks across a wide range of categories."

Trendmasters is a creative communications company which boasts exceptional boys action figures, wonderfully detailed girls toys and a burgeoning seasonal decor business. More than a toy company, Trendmasters develops such multimedia magic as digital 3-D product development, special effects, animation and computer gaming.